Read enough journalism industry blogs and magazines and you will notice a number themes repeated throughout: the industry is dying; the business model has failed; and the Internet has made journalists somewhat obsolete.

Eventually a journalist reads this and, feeling a dull panic setting in, tells their audience about it. One person tells another and soon everyone believes it to be true.

In America, there may be an ounce of truth to this. However in the United Kingdom, the refrain is different.

"We're not suffering from a crisis of confidence, whereas I think the U.S. media is," said Marcus Warren, editor of The Telegraph Media Group's Web presence, telegraph.co.uk. "The UK media is not sitting round, in despair, head-in-hands, thinking where did we go wrong. We're not doing that.

"Obviously there are some really big challenges ahead and the recession is very serious, but we definitely think we're going to be here and the newspaper is definitely going to be here for a long time to come."

The Daily Telegraph was the UK's first national newspaper to go online. However their reign at the top was short.

Competing London titles put more time, money and effort into building their multimedia end while The Telegraph stayed in neutral.

Sensing that competing titles were already a few steps ahead of them in this process, they opted for major change by moving house entirely, from Canary Wharf to a state-of-the-art building on Buckingham Palace Road

The idea was to build their newsroom around it's emerging Web side. And in the three years since the move, they've seen their actions pay off.

While not immune to the pitfalls of the recession -- which includes having to lay off journalists -- online editor Marcus Warren remains upbeat.

When asked to look ahead about the future of London's newspapers, Warren said he expects revenues from Web advertising will be greater in a relatively short period of time.

"I think it will be less than 10 years," Warren sad. Considerably less than 10 years. And there's the chance that newspapers as a whole, that organizations, will look very different."

Like The Telegraph decided to do a few years back, The Guardian now is moving house to a bigger, more state-of-the-art facility near King's Cross. This is part of a wider strategy to get more in line with the Internet as it impacts the industry from all sides.

While The Guardian has the good fortune of being supported by a non-profit organisation, they too feel the pinch from drops in advertising revenue. But they believe the misfortune that has befallen major American titles will not hit London titles nearly as hard.

They attribute that to a different culture in the news media between the U.S. and the U.K. While the U.S. has taken great strides in new media, it is now being stifled by the global recession and the massive decrease in advertising revenue.

Much of the problem, though, is to do with the sheer size of the paper's staffs. Once competition hits or a recession occurs, you're suddenly left with a lot more staff than you need and are as a result hemorrhaging cash.

It's going to get tough for the London titles, but when has it ever been easy?